WTF!
Packaging design for a millet-based instant noodles brand.
01 — What we believe
We design with emotion.
Abstract. Dramatic. Intentional.
We leave space — because the most powerful things are often what's missing.
We don't follow trends. By the time a trend has a name, we've moved somewhere else.
We believe in people. All people. Without hierarchy, without borders.
We make you 10% more daring than you thought you could be.
That 10% is where brands become unforgettable.
02 — Selected work
Vitaveda
Identity for a US healthcare brand. Dark, botanical, restrained.
Illy Thailand
Social campaign design for a global premium coffee brand.
IIM Indore & Manipal University
Design for two of India's most respected institutions.
Sublime
Editorial social identity for a fashion label. Dark. Rule-breaking.
03 — What we do
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Logos, wordmarks and the full visual system — typography, colour, and the rules that keep a brand recognisable everywhere it shows up. The thing people remember before they remember your name.
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Structure and surface for physical products. Shelf presence, the unboxing moment, and the small details that make a hand reach for yours instead of the one beside it.
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Templates, grids and motion built as a system — so every post looks unmistakably yours without starting from a blank canvas each time. Consistency without the grind.
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Interfaces and digital products designed around how people actually move — clear, restrained, and built to convert without shouting.
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One-page studios to full product sites, designed and built end to end — fast, accessible, and made to load before anyone has the chance to leave.
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Long-form content turned into something people actually want to open — typeset, illustrated and laid out like it matters, cover to colophon.
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Decks that hold a room — narrative structure, type and data made to read at a glance, built for the meeting that actually matters.
We take a limited number of projects at a time. Every brand gets everything we have. Projects begin at $280 / ₹25,000.
04 — Who we work with
Brands built on belief.
D2C founders. Legacy institutions. Educators. Makers.
If your company exists to make people's lives genuinely better — we should talk.
If it exists only for the stock price — we're not your studio.